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Lead Assignment

Every Lead Reaches the Right Person, Instantly

Set your assignment rules once. New leads are routed automatically, so no lead waits in a shared pile.

0Unassigned leads
InstantRouting on arrival
Any sourceForm, import or API

Control who gets what

Combine a default strategy with your own rules, and step in manually whenever you need to.

Assignment rules

Create rules that send leads to the right team member based on your own criteria.

Rule priority

Drag rules into order. The first rule that matches decides who gets the lead.

Default strategy

Choose how leads are shared out when no specific rule applies.

Owner fallback

If no rule matches, the lead goes to the account owner, never to a random user.

Reassign in one click

Move a lead to a different person whenever priorities change.

Bulk assign

Select many leads and hand them to a teammate in one step.

How it works

1

Lead arrives

From a form, an import, the Open API or manual entry.

2

Rules are checked

Your rules run in priority order.

3

Lead is assigned

The right person is assigned and notified straight away.

4

Fallback if needed

No matching rule? The owner receives it.

Why it matters

Common questions

The lead is assigned to the account owner, so it never sits unassigned.

Yes. Leads from forms, CSV imports and the Open API all go through your assignment rules.

Yes. Reassign a single lead, or select several and bulk-assign them.

Yes. Assigned users are notified, including a push notification on the mobile app.

Related features

Stop assigning leads by hand

Book a short demo and we'll set up assignment rules around your team.